Facebook Timeline
Facebook rolled out some big bold beautiful changes yesterday that further bolstered the debate that its not about content marketing versus relationship marketing in social media. It’s about adequately developing both together for optimal success as a brand.
Instead of merely asking for a “like”, marketers will have to craft compelling content and integrate themselves into potential customers’ daily life.
From Mashable:
The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible. Jenna Lebel,managing director of strategy at Likeable Media, says the “Like” is “a little less relevant now,” and that marketers will have to work harder to earn their place in news feeds. “Your content is going to need to be absolutely amazing,” she says.
Andre McKay
December 30, 2011
Brands & Businesses that have not adapted to the change of times are going to find it so difficult to keep up with the competition. Facebook, Twitter & Google+ have changed the way Consumers interact with their current and potential fave brands. TimeLine has enabled brands to become more transparent and humanize themselves in this digital space and until people start to realize its sink or swim, the playing field will continue to effortless to those who care about the way social business evolves. People keep asking “whats the ROI in social media though”? whats the ROI on your cell phone? The ROI in Social Media is that your business will exist in 5yrs! is what I like to tell em.