Facebook rolled out some big bold beautiful changes yesterday that further bolstered the debate that its not about content marketing versus relationship marketing in social media. It’s about adequately developing both together for optimal success as a brand.
Instead of merely asking for a “like”, marketers will have to craft compelling content and integrate themselves into potential customers’ daily life.
The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible. Jenna Lebel,managing director of strategy at Likeable Media, says the “Like” is “a little less relevant now,” and that marketers will have to work harder to earn their place in news feeds. “Your content is going to need to be absolutely amazing,” she says.