Case Study: SXSWi Fast Society mobile app — Built to Party

Posted on September 25, 2011

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Fast Society

Campaign Expertise:  Event Marketing, Social Media Marketing , Strategic Local Business Partnerships, National and Local Media Relations

The Client

Fast Society
http://fastsociety.com/

Fast Society, the ultimate group messaging app that was “built to party” helps socially active people get the party started by allowing users to easily create instant, short-term groups that combine group text messaging and one-touch conference calling. The app works on any phone, on any carrier and is a universal experience. All messaging happens through one SMS short code keeping the conversation fluid and natural.  All of this is done privately within a user’s group keeping the experience intimate. The app can be downloaded on the company website or on Apple iTunes.

Fast Society launched their group messaging app during 2011 South by Southwest Festival.

The Challenge

Group messaging was situated to be the stand out tech trend of 2011, and Fast Society, a new group messaging smart phone app that is
built to party”, was launching just in time for the 2011 South by Southwest Interactive Festival (SXSWi) with a VIP Tech & Media Launch Lunch on Sunday, March 11, 2011 from noon to 3:00 pm followed the ultimate SXSW Party.

One Clipboard, a New York based event planning firm which excellently planned the Fast Society launch parties, contacted Jette Momant PR & Events to assist with local and national media relations, secue local event attendees and procure local event sponsorships for the Fast Society SXSW VIP Lunch and VIP House Party.

Creative Solutions:

Jetté Momant PR & Event Productions researched Fast Society and other group messaging apps slated to be introduced at SXSW 2011. After gathering this information, we created a comprehensive media kit  which included:

  • A fact sheet about Fast Society and the Fast Society founders
  • A  press release that introduced  Fast Society and showcased its unique features which set it apart from the other group messaging apps. The release also included details of  the SXSW parties.
  • Information about past print, online and TV media mentions and features garnered by Fast Society

Portion of Press Release:

“My Mom ruined Facebook,” says Rosenberg. He promises, “Fast Society won’t get you grounded or fired.”  The app is targeted specifically for young people who tend to go out in groups. It is already sponsored by MTV, which is utilizing the app to promote its new hit show Skins.

The Fast Society guys cannot wait to have SXSW revilers party with them. “This is not your typical tech-networking event,” co-founder Matthew Rosenberg explains. “And Fast Society is not your typical social network. It is to be used in dangerous ways. We are creating a lifestyle, an idea, we are going to cause trouble and we want everyone to be a part of it”

Jetté Momant PR & Event Productions  conducted  media research and tailored  media outreach  in order to secure both local and national press for Fast Society.

We also managed  the emailed event invitations and VIP guest list.

Results

SugaPlump Pastries Patron Cakeballs

Jetté Momant PR & Event Productions secured creative local additions to infuse Patron, the national drink sponsor of Fast Society,  into the mix including: Austin vendors Amy’s Ice Creams supplying Patron milkshakes, SugaPlump Pastries, providing Patron infused brownies and Patron cakeballs, and Austin’s Furnish 123, supplying the VIP lounge furniture.

Jetté Momant PR & Event Productions helped  secure 230 select tech media VIPs, from publications, such as CNN, Tech Crunch and Wired, to attend Fast Society’s SXSW VIP Lunch.

We also helped to secure over 4,500 RSVP’s for the SXSW House Party and an undisclosed amount of app downloads during the course of SXSW.

Fast Society SXSW party

National and Local Media Garnered:

TV

Print

Online/Blogs

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Posted in: App, Austin, Case Study, Event Marketing, Events, Facebook, Food & Beverage, Mobile