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“The app is different from other social networks because it aims to ‘evoke an emotion’ rather than drive traffic to a website. It’s about creating a world around your brand.” Instagram is Apple’s app of the year and is forecasted to surpass Foursquare as the largest mobile social network. Your brand should be on Instagram. […]
September 23, 2011
Facebook rolled out some big bold beautiful changes yesterday that further bolstered the debate that its not about content marketing versus relationship marketing in social media. It’s about adequately developing both together for optimal success as a brand. Instead of merely asking for a “like”, marketers will have to craft compelling content and integrate […]
July 24, 2011
Qarnival uses the online technology of social media to make dining social again We are a busy society. Although social media is one medium we use to help bridge the gap between the frequency of face-to-face interactions, it can also cause us to neglect the need to strengthen and engage our relationships offline. Zarghun Dean, […]
January 8, 2012
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